Backlinks Best Practices: The Ultimate Guide on Acquiring Quality Links

Website backlinks are one of the most important factors when it comes to search engine optimization. They can help your site rank higher on search engines, resulting in more traffic and potential customers. However, acquiring quality backlinks can be a challenge. This article provides the ultimate guide and the best practices for acquiring quality backlinks.

What are backlinks, and how do they work?

A backlinks website is said to be a website with links from other websites or also called inbound links. When a webmaster sets out to increase the number of inbound links to their website, the use of a link-building campaign is often recommended as the most efficient way to get quality website backlinks.

What Is Link Building?

Link Building

Linkbuilding is simply the process of acquiring links from high-quality websites in order to improve a website’s rank on search engines. There are many ways to build backlinks, but some of the more popular methods that SEO specialists used include broken link building, social media outreach, and guest blogging.

The benefits of using backlinks are numerous and depend on the size and niche of the website being linked to. The biggest benefit is that they help improve a website’s organic traffic, which can lead to increased online visibility and better SERP rankings.

Why are backlinks important?

Website backlinks are important because they’re one of the main factors that search engines use to determine a website’s rank. The more high-quality backlinks a website has, the higher it will rank in search engine results pages.

7 Backlinks Best Practices: The Definitive Guide on Acquiring Quality Links

Today, links are more important than ever. Website backlinks play a major role in ranking a site on the search engine results page (SERP) and are therefore essential for any website looking to achieve success. However, building quality links can be difficult and time-consuming.

To make your link-building campaign as effective as possible, follow these best practices for acquiring quality backlinks.

Backlinks Best Practices Method #1: Guest Blogging

Guest posts are one of the most effective link-building campaigns out there. By writing articles on other people’s websites and linking to them from your own, you can create powerful links that will help improve your website’s search engine ranking. By getting more backlinks through guest posting from reputable sites, your link profiles will boost and improve Google search engine accessibility and search engine visibility.

Here are some best practices for guest posts or guest blogging:

1) Make sure all of your blog posts are original. Copying and pasting content from other sources is a quick way to lose credibility with potential readers.

2) Write quality content that is relevant to the audience you’re targeting. If you write about topics that are not relevant to your target audience, you may find it difficult to attract followers and generate traffic.

3) Use relevant keywords throughout your article and use them as anchor text pointing back to your site.

Backlinks Best Practices Method #2: Broken Link Building Technique

Broken link building is a popular link-building strategy that can be used to steal your competitor’s backlinks and gain from them. It is simple to execute and can be done quickly and easily. By grabbing the broken links on your competitors’ websites, you can gain backlinks that will help you rank higher in search engine results pages (SERPs).

Here are three simple steps to using this strategy:

1. Find websites that are relevant to your niche.
2. Identify any broken links on these websites by using the Ahrefs backlink tool.
3. By using an email outreach, contact the website owner where that broken hosted and offer to put the link back to your website for free or paid.

Backlinks Best Practices Method #3: Resource Page Link Building Technique

The resource page link-building technique is one of the most effective techniques to follow. The main idea of this method is to have one or more articles on your site that are essentially a “resource” for your other articles. For example, you might produce an article about a product and then create a resource page explaining how it works, what its benefits are, and so on.

When people find something useful on that page, they can click through to your other pages and read the rest of your content there, too (as long as it’s relevant). This type of link-building strategy helps you build links from within your own website rather than from outside sources such as forums or search engines – which means that these links won’t count against you in Google SEO rankings.

The great thing about this approach is that it doesn’t require any technical skills at all! All you need to do is write some well-written content (with plenty of useful information, if possible) so that people can find it useful,  they will link back to you to that resource page from their website that will help your site rank higher in search results.

Backlinks Best Practices Method #4: Directory Submission Technique

Directory submission is a link-building technique that involves submitting your website to online directories. This is a great way to get links from high-quality websites, which can help improve your website’s SEO rankings.

When submitting your website to directories, be sure to choose the right category for your website and include a brief description of your website. Additionally, be sure to only submit to high-quality directories, as low-quality directories can actually hurt your SEO ranking.

You should also include a link to your website’s homepage.

Backlinks Best Practices Method #5: Link Insertion Technique

I think you’ve probably seen me mention it before, but I’m going to bring it up again.

Link insertion is one of many link-building strategies that can be used to build backlinks. The idea of a link insertion to acquire website backlinks is to find existing articles on other relevant websites and insert backlinks to your own website. This can help to increase traffic to your website and also improve your search engine ranking.

Placing a link within the existing article with a do-follow link can instruct search engines and their spiders to go to your website and pass the link juice from the originated website.

Backlinks Best Practices Method #6: Press Release Backlinks Technique

One effective technique that can be included in your backlink generation plan is to generate website backlinks using a press release and submit them to online news outlets and websites. This can help you reach a larger audience and generate high-quality backlinks from authoritative websites.

To maximize the effectiveness of your press release, make sure to include a strong headline, optimize the content for SEO, and include relevant keywords. You can also promote your press release through social media channels and email marketing campaigns.

By using a press release to generate backlinks, you can improve your website’s visibility and rank on search engine results pages.

Backlinks Best Practices Method #7: Blog Commenting Backlinks Technique

The site owner can also use blog commenting as link earning strategies for link building and earning links.
By leaving insightful and valuable comments on a high-quality blog post from an authority site, site owners can attract the attention of the blog’s owner and other readers.

This attention can result in high-quality links that can help improve the site’s SEO rankings.

In order to be effective, blog commenting must be done on high-quality blogs with great content marketing pieces.

Additionally, site owners should only leave comments that add value to the conversation rather than simply promoting their own site to increase domain authority.

By following these tips, site-owners can effectively use blog commenting as a link-building and earning technique.

Backlinks Best Practices: The Do’s and Don’t

Backlinks are important and can improve a website’s ranking in search engines. However, using backlinks improperly can have negative consequences.

Here are some best practices for getting backlinks:


  • Do research before building links
  • Do use proper anchor text
  • Do diversify your link profile
  • Do make sure your links are relevant
  • Do get links from high-quality websites
  • Do keep an eye on your link spam score


  • Don’t spam your links
  • Don’t use too many links
  • Don’t use deceptive or spammy tactics
  • Don’t use links that are irrelevant to your site
  • Don’t use excessive anchor text
  • Don’t use black hat tactics to build links

Elements of Quality Backlinks

Elements of Backlinks

Now that you understand the various link-building methods for acquiring backlinks and how a backlink can affect your website’s domain authority, you can see how your website might be analyzed for quality links. Obviously, you don’t want to add your link to websites that are link farms, as this will now penalize your search engine ranking rather than improve it.

PageRank (PR) 

The highest quality links come from sites with a high page rank in search engines. Page rank is calculated on a scale of 1 to 10, with 10 being the highest. In this case, the link is a measure of the referral site’s reputation, and it tells the search engine whether this site is trustworthy when it comes to providing links that aren’t relevant or within their own content stream. If you don’t know what a site’s PageRank (PR) is, you can use the Google toolbar to find out. It takes time to build page rank, so try to link to sites that have a slightly higher page rank than your own to help build your own site’s reputation.

Website Content Matching 

Ideally, you’d want a backlink from a site that not only has a higher page rank than you but also has something to do with the content of your site. If your site is about dating, you might want to be included in a dating site review site. If you simply obtain a backlink from someone who sells Bibles, it is unlikely to be regarded as a high-quality backlink.

Page Positioning

A link near the top of the referrer’s page is more valuable than one near the bottom. This may appear strange but keep in mind that paid links are frequently placed near the bottom or out of the way of relevant content. Paid text links are no longer considered high-quality links by Google, but how that algorithm is determined is unknown. They appear to be making page positioning an indicator of whether or not a text link is paid.

Page Hierarchy  

Within every website, there is a directory tree that leads visitors deeper and deeper into the site. The higher a web page is in the directory structure, the more valuable it is to you as a potential host for your backlink. The home page of a high-ranking site is an excellent place to get a backlink because it is prime real estate for websites that everyone is sure to visit.

Anchor Text  

The linking site’s anchor text is becoming more important. If you have a shoe website and the anchor text that backlinks to you is “pretty wear,” it will not be as effective as one that clearly describes your offerings, such as “quality top-brand shoes.” This effect appears to be evaluated across the board, with the more backlinks using quality anchor text, the higher your page ranking in the results pages becomes.

Apply these elements to your backlink campaigns, and you will undoubtedly gain more traffic.

Link Building Strategies You Need to Avoid

Google’s Webmaster Guidelines are clear: don’t engage in black hat link building. But what, exactly, is black hat link building? And how can you avoid it?

Black hat link building is the use of tactics that go against Google’s Webmaster Guidelines in order to improve your website’s ranking in search results. Some of these tactics include buying links, participating in link schemes, and abusing anchor text.

While these techniques may produce short-term results, they will ultimately get your website penalized by Google. So how can you avoid black hat link building?

First, make sure you are familiar with Google’s Webmaster Guidelines. Second, always stay within the guidelines when building links to your website. Third, use only high-quality, relevant links.

Here are the link building strategies you need to avoid:

  • Don’t overload your links
  • Don’t use too many keywords
  • Don’t use low-quality links
  • Don’t use automated link building tools
  • Don’t spam your links
  • Don’t neglect other marketing channels


1. How do you use backlinks effectively?

There are a few things to keep in mind when using backlinks effectively:

  • The quality of the backlink is more important than the quantity.
  • Try to get links from high-quality websites.
  • Avoid getting links from low-quality websites.
  • Make sure your website is well-optimized for search engines.
  • Use other marketing techniques to improve your website’s ranking in search engines.

2. How many backlinks do I need to rank?

There is no definitive answer to this question, as it can vary depending on a number of factors, such as the competitiveness of the keyword you are targeting and the quality of your website’s content. Generally speaking; however, you will need more backlinks to rank higher in search engine results pages (SERPs).

3. What are white hat backlinks?

White hat backlinks are links that are obtained through legitimate means, such as creating valuable content that other websites want to link to or earning mentions from reputable sources. Contrast this with black hat tactics, which involve spamming the internet with low-quality links in an attempt to manipulate search engine results.


Acquiring website backlinks is one of the most important aspects of SEO. However, it is important to focus on acquiring quality links from reputable websites. By following the best practices outlined in this article, you can improve your website’s SEO and rank higher on search engine results pages.

Thank you for your time, and thanks for reading! If you find this article helpful, please consider sharing it.

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SEO Specialist Philippines

Alvin is is an SEO expert who has helped many business owners in growing their site visibility on Google search engine. If you need a freelance writer, or you need his SEO expertise, you can contact him at and you can find him on Fiverr.

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