SEO Tools: List of Must-Have Basic Tools for SEO in 2022

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Many SEO tools are available on the internet today, but not all of them are necessary for every individual. Each individual has different needs and goals for their SEO content, so it is important to know what is best for you. Here are the basic tools for SEO that most individuals should have in 2022. We will cover some of the best free and paid SEO tools used by companies and the best SEO tools for small businesses that you can use in your search engine optimization (SEO) journey.

What are SEO Tools Used for?

Many people are not aware of the search engine optimization tools available to them. These SEO tools are designed to help individuals learn about their own websites, how they rank in search engines, and what they can do to improve their rank. There are different types of SEO tools like backlink checkers, rank trackers, keyword research tools, link directories, social media marketing, engagement monitoring, and many others. But, how will you know what the best SEO tools are if there are so many options out there?

Basic Tools for SEO

The following are the best SEO tools and their uses. There are many other tools that we do not cover in our list, but the basic ones are essential for everyone with a website. These tools can help you analyze your site and gain insight on how to improve it.

SEO Tools

A-List of Google Tools for SEO

Google is a powerful search engine that has become the major source of all online traffic. Many people are not aware, however, that it offers an array of free SEO tools to help businesses rank higher in Google searches. They offer everything from shortcuts for analytics to insights into page speed. These are just a few of the many Google SEO tools available for business owners.

  • Google’s Mobile-Friendly Test: The Google Mobile-Friendly Test is a great SEO tool that will tell you if your website meets the criteria to be designated as “Mobile-friendly” by Google. The best thing about this test is that it is free and can be used by any webmaster looking for helpful information on how to improve their site.


  • Google Search Console: The Google Search Console is a free tool from Google that gives you detailed information about how people find your site. It’s a great way to see what search terms are bringing people to your site and which ones they’re using the most, as well as where those searches come from. The Google Search Console or Google Webmaster tools provide reports with insights into how people find and interact with your site. It also offers suggestions on how to improve your SEO and content strategy.


  • Google Analytics: Google’s Google Analytics is a free, powerful web analytics tool that helps you measure your website’s traffic. The goal of the Google Analytics SEO analysis tool is to find out how visitors are finding your site and determine the rankings of keywords related to your site. This SEO tool allows you to monitor which marketing channels are most effective at driving traffic to your site. It also provides information about the performance of individual pages on your site, including average time spent per page, visitor bounce rates, and more.


  • Google PageSpeed Insights: The Google PageSpeed Insights analysis tool is a free SEO tool that you can use to check your website’s page speed performance and optimize your website for fast page loading speed. It can tell if your website is mobile-friendly, how many images are on the site, and what kind of compression it includes. It also offers tips on how to fix performance issues if they are found.


  • Google Trends: In the past, SEO experts relied on Google Analytics to track their website’s ranking in relation to keywords. The data from Google Analytics was used as a benchmark for SEO strategies. In order to keep up with the times, Google has recently released a free tool called “Google Trends.” This free tool allows users to see search trends for any keyword over time and across the world. You can use this information to determine which words or phrases people are searching for more frequently than others. If you’re looking to improve your rankings by targeting popular terms that have high demand but low supply, then using Google Trends will help you find those opportunities.


  • Google Keyword Planner: Google Keyword Planner is a search engine optimization tool that can provide detailed insight into keyword usage and trends. The tool also offers suggestions on the best keywords for your site, letting you optimize content to suit various search engine queries. The Google Keyword Planner is free to use, but Google restricts access to the tool, so users must sign up for a new account with an email address.


Tools for SEO Audit

Technical SEO site audits are an important part of any successful SEO campaign. By identifying and correcting any errors on your website, you can improve your site’s ranking in search engines and attract more visitors. There are a number of tools you can use to perform a technical SEO site audit, including both free and paid options. Here we’ve listed some popular ones:

SEO audit tools

  • Screaming Frog SEO Spider: Screaming Frog is probably one of the most advanced tools for SEO site audit that you can use to check for errors on a website that I can recommend. The Screaming Frog SEO Spider is a desktop program that crawls websites’ links, images, CSS, scripts, and apps from an SEO perspective. It fetches key on-page elements for SEO, presents them in tabs by type, and allows you to filter for specific content. It detects 404s, page redirects, duplicate title tags, meta descriptions, images with no alt text, and a lot more. The program is free to download and use, with an optional paid subscription for advanced features.


  • SEO PowerSuite:- One other tool to use to perform a technical SEO audit is the SEO Powersuite. The SEO PowerSuite has a comprehensive set of tools that allow you to optimize your website for Google and other search engines. The software includes modules for site analysis, link building, and rank tracking, as well as a keyword research tool. The SEO PowerSuite is available in both a free and paid version, and the paid version includes additional features such as SEO tools for competitor analysis and on-page optimization recommendations.


SEO Keyword Tool:

When it comes to SEO, keywords are key. But how do you know which keywords are best for your website? And how can you track your website’s performance when it comes to those keywords? Enter keyword tools. These tools can help you research the right keywords for your website, as well as track your website’s performance in terms of those keywords.

SEO keyword tools are a necessary part of any SEO strategy. Keyword research is the process of finding and selecting the best keywords for your website and their keyword difficulty. By finding the right keywords by using any of the keyword tools, you can target your audience and improve your website’s search engine ranking. There are a number of different keyword tools available, so it’s important to choose one that fits your needs.

  • Google Keyword Planner: Google’s Keyword Planner is an essential SEO keyword tool used to research keywords and track historical data on search engine traffic. The planner can help you determine the right keywords for your website, as well as track your website’s ranking for those keywords over time.


  • Google Trends: The Google Trends keyword tool is a great way to get an idea of the relative popularity (based on data from Google) of any given keyword over time. You can see how popular a keyword is right now, as well as how it has trended over time. This free SEO keyword tool can be really useful for selecting keywords for your website or blog, or for figuring out what topics are currently hot.


  • Keywords Everywhere-Keywords Everywhere SEO keyword tool is a freemium chrome extension and Firefox extension that helps you accomplish keyword research. This free online tool allows users to find relevant keyphrases by searching through millions of websites in real-time. It also provides suggestions based on user inputted text. If you’re looking for more than just general searches, this tool will provide results for specific topics or industries.


  • Moz Pro: The Moz Pro suite of tools is designed to help you with your SEO efforts. The toolset includes a rank tracker, on-page optimization tips, a link analysis tool, and more. Moz Pro is a great SEO keyword tool for small business owners who want to increase their website’s visibility in search engine results pages (SERPs).


  • Ahrefs: Ahrefs is a powerful SEO tool that can help you improve your website’s search engine ranking. It can help you find keywords that your competitors are targeting, and it can also help you find new opportunities for keyword research. The Ahrefs keyword tool is packed with features that can help you improve your website’s search engine ranking. You’ll be able to see which words people use when they’re searching online, how many times those searches occur each month, what the competition looks like, and much more. Ahrefs is a paid keyword tool but offers an extensive free trial, so if you want to test out their service before committing to a monthly subscription, then this is definitely worth checking out!


  • Semrush: Semrush is a keyword tool that can be used to help you research keywords for your website. You can use the tool to find out how many people are searching for a particular keyword, as well as related keywords and the competition for those keywords. Semrush can also help you track your website’s search engine rankings and measure your website’s traffic. Semrush is also a paid keyword tool, which means it will cost money every month to access all of its features. However, there is a 7-day free trial available that allows you to try everything out without any commitment or risk.


  • Answer The Public: Answer The Public is a keyword tool that helps content creators and SEOs find long-tail keywords related to their topic. Simply enter a topic or keyword, and the tool will return a list of questions and phrases people are searching for related to that topic. This can help you generate ideas for blog posts, articles, or other content. Answer The public also offers data on how many people are searching for each keyword, as well as related keywords you may not have thought of. The free version is available to everyone, while the paid plans start at $99 per month.

SEO Content Assistant Tool

SEO is an important part of online marketing, and content is a key element of SEO. However, creating high-quality SEO content can be difficult, time-consuming, and frustrating. The SEO Content Assistant Tool is a new tool that makes creating SEO content easier and faster. With this tool, you can quickly and easily create high-quality SEO content that will help you improve your search engine rankings.

Here are some content assistant tools to create optimized content for your website.

  • Semrush Writing Assistant: Semrush is an online tool that helps you with your SEO writing. It offers a writing assistant that analyzes your content and provides feedback on how to improve it. An editor who optimizes your copy for engagement and search engine optimization. The Semrush SEO Writing Assistant is an extension that provides recommendations for content optimization based on the articles in the top 10 results of Google. The tool also includes a plagiarism checker and a grammar checker.


  • Marketmuse: In a world of constant change, it’s more important than ever to be able to keep up with the latest trends in order to stay ahead of the competition. That’s where MarketMuse comes in. Marketmuse is a tool that helps you optimize your content for SEO. It analyzes your content and gives you feedback on how you can improve it.


SEO Tools for Checking Plagiarism:

It’s no secret that content is king in SEO. Creating optimized content regularly can help build authority over time. Once you finished your writing or if you received the articles from your writer, it is important to be aware of the possibility of plagiarism or duplicate content. Plagiarism is the act of taking someone else’s work and passing it off as your own. This can be done intentionally or unintentionally. There are a number of ways to check for plagiarism, both free and paid tools. Here are some of them.


  • Plagiarismdetector: The Plagiarismdetector is a site that offers a variety of tools to help check for plagiarism. These tools are useful for both students and professionals who need to ensure that their work is original. The site offers a free plagiarism checker, as well as a variety of paid tools. The paid tools offer more features, such as the ability to check for plagiarism and grammar.


  • CopyScape: CopyScape is a popular online tool used to check for plagiarism and duplicate content on the internet. It is commonly used by students, teachers, and SEO experts to ensure that papers are original. However, CopyScape can be used for more than just detecting plagiarism. It can also be used for finding copyright infringement and checking the license of a piece of content. You can use the tool for free, but you will have limited access to some functionality. There is an option to upgrade your account with additional benefits if needed.


  • Grammarly: Grammarly is a great online tool for checking plagiarism. It is also a great tool for checking grammar and spelling. I have been using it for a while, and I really like it. It is very easy to use and it catches a lot of mistakes. Grammarly also offers an add-on for the Firefox and Chrome browsers. You can use Grammarly for free with limited functionality, or purchase their premium version, which has more features, better quality checks, and extra tools.

On-page SEO Tool

SEO is an important part of online marketing, and on-page SEO is a critical component of effective SEO. There are a number of on-page SEO tools that can help you optimize your website for search engines. These tools can help you identify and fix issues with your website that may be preventing it from ranking highly on search engine results pages. Some of the most popular on-page SEO tools include:


  • Robotstxt Generator: Robots.txt Generator is an SEO (search engine optimization) tool that allows you to create and edit your website’s robots.txt file. The robots.txt file tells search engine crawlers which pages on your website they are allowed to index and which pages they are not allowed to index. The Robots.txt Generator tool is free and easy to use.


  • Structured Data Testing Tool: A structured data testing tool is an SEO tool used to test the validity of structured data schema markup on a web page. This type of testing is important to ensure that the page displays correctly in search engine results pages and in other applications that use structured data, such as Google Rich Snippets. The tool also offers the ability to generate code snippets for various types of structured data or schema markup.


  • Google’s Rich Results Test: Google’s Rich Results Test SEO tool is a great way to check whether your site meets the requirements for rich results. The test checks the following:
    1. Whether you have structured data on your page,
    2. Whether the structured data is correct, and
    3. Whether the page has been verified. The tool also provides feedback on how to fix any errors.


  • XML Sitemap Generator: SEO is important for any website, and an XML sitemap generator is an essential tool for optimizing your website for search engines. An XML sitemap generator creates a map of your website that helps the search engines better understand your website and its contents. This, in turn, can help your website rank higher in the search engine results pages (SERPs).


  • Site Speed Test: Speed is a critical part of the user experience, and it’s also a factor that Google uses to rank pages. That’s why it’s important to test the speed of your site and make sure it’s as fast as possible. Fortunately, there are a number of tools you can use to do this, including Google’s own PageSpeed Insights tool. Another good option is GTmetrix and

Off-Page SEO Tool

Search engine optimization, or “SEO” for short, is a process by which website owners or marketers can improve their website’s visibility and organic search results ranking. While on-page SEO tactics are important, off-page SEO is just as critical in order to improve your website’s ranking. Off-page SEO involves optimizing your website’s backlink profile, which includes acquiring high-quality links from reputable websites. This will help increase your site’s authority and page rank, and the only way for you to do that is to have an off-page SEO tool at hand. Here are some of the best tools available:

  • Google search: Are you surprised? You read it right. One very powerful tool to use off-page is Google. Why? Please do remember that there are a lot of off-page SEO techniques you can do to build backlinks. One of the most popular ones is through guest posting. To be able to find and search for relevant websites to do guest posting, Google is your best tool to do this.


  • Majestic: Majestic SEO is a paid tool that allows users to research and analyze the backlinks of any website. It provides valuable information about a website’s backlink profile, including the total number of backlinks, the total number of referring domains, and the total number of linking pages. The tool also offers detailed data on each of the website’s backlinks, including the anchor text, source URL, and destination URL.


  • BuzzStream: Buzzstream is an online SEO tool that helps you track, analyze, and measure your link-building and social media campaigns. BuzzStream makes it easy to identify new backlink opportunities, research competitors, and measure the success of your marketing efforts. No matter how big or small your digital PR or link-building team is, BuzzStream can help you stay organized and improve your results, whether you’re working with one person or a hundred.


Local SEO tools

Local SEO is an important part of any small business marketing strategy. Local SEO is important for small businesses who want to be found by customers in their area or through local searches. While there are many local SEO tools available, not all of them are effective or worth your time and money. The following list highlights some of the most popular options:

local seo tools

  • Google My Business: This tool allows users to manage information about their company online, including reviews, hours, contact info, etc. It also helps search engines find out more about your location so they can better understand where it’s located on a map. You must have a Google account to use this feature. If you don’t already have one, sign up at Once signed into your Google Account, click “Add new listing” under Places & Maps. Then enter your address and other relevant details.


  • Whitespark Local Citation Finder: Citations are an important part of any SEO campaign, as they help to improve your website’s authority and trustworthiness in the eyes of Google. However, creating and tracking citations can be a time-consuming process. That’s where Whitespark comes in. Whitespark is a company that offers local citation building services to businesses of all sizes. The company’s Local Citation tool is a valuable resource for business owners who want to improve their local SEO. The tool allows business owners to track their local SEO progress and see how they compare to their competitors. It also helps business owners find and claim missing citations.

Other SEO tools:

There are many SEO tools on the market, but not all of them work with every website platform. If you’re looking for a tool that will work with your website, be sure to do your research and find one that is compatible. Some of the most popular platforms include WordPress, Shopify, and Wix. Here are the tools that you will need.


  • SEO Tools on WordPress: SEO, or search engine optimization, is the process of improving the ranking of a website in search engines. WordPress is a popular content management system that can be used for website development. There are many online SEO tools that are available for WordPress users. These tools can be used to improve the ranking of a website in search engines. Some of the most popular SEO tools for WordPress include Yoast SEO, All in One SEO Pack, and the Rank Math WordPress plugin. Use WP Rocket to improve the page speed of your WordPress website. It is one of the best WordPress plugins for this purpose. If you want to create an e-commerce store using WooCommerce, then there are several options like Ubercart, Zen Cart, Os Commerce, etc., which you may choose from.


  • SEO tools for Shopify: Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features. While Shopify is a great platform for businesses of all sizes, it can be difficult to know where to start when it comes to SEO. The platform has a built-in SEO tool for you to be able to edit page title tags and meta descriptions. However, if you are looking for some advantaged SEO tools for Shopify that you can use, you can use the SEO manager app for Shopify. It has a great feature set with prebuilt reports that will help your business grow. You can also see how many visitors each page gets on the dashboard. This allows you to make changes to optimize your site based on this data.


  • SEO Tools in Wix: Wix is a popular website builder that offers users a number of different features to help them create their website. Wix, like Shopify, has a user-friendly SEO tool that you can use for everything from crafting the most optimized SEO titles and descriptions to filling in the alt text for your images. For other advanced SEO tools for Wix, you can visit this blog post from the Wix website at


  • SEO Tools for Squarespace: Squarespace is a platform used by businesses and bloggers to create websites. While it is not as popular as WordPress, it does have some great features that make it a good choice for some users. One of these features is its SEO capabilities. There are some great tools available to help you optimize your Squarespace site for the search engines. With their advanced built-in SEO tools, you can track your website analytics, generate an XML sitemap, connect the site to the Google search console, and edit SEO page settings to edit title tags, meta descriptions, and image alt text.


  • SEO Tools for HTML Website: It’s no secret that in order to have a successful website, you need to use search engine optimization (SEO) tools. However, if you’re not familiar with HTML, it can be difficult to know which tools to use. If your site is built with pure HTML, you can install any app or plugin just like WordPress or Shopify, but don’t fret, you can still optimize your site for SEO using your hosting provider’s built-in tool to edit your site’s meta descriptions and title tags. Your hosting provider also has an option to track website analytics.


  • SEO tools Chrome Extension: Chrome is a popular web browser used by people all over the world. Recently, a free Chrome extension called “SEO Tools” has been gaining popularity. The extension provides users with a variety of SEO-related tools. These tools include a keyword density analyzer, a backlink checker, and a site-auditor. The extension is free to use and can be downloaded from the Chrome Web Store.

These tools are: SEOQuake, Keywords Everywhere, SOE Minion, Rich Results Structured Data Checker, Check My Links, and Linkclump.


  • SEO tools for Firefox – Like Chrome, there are a number of SEO extensions available for Firefox that can help you optimize your website for search engines. Some of these are SEO Quake, SEO Site Tools, SEO Site Analysis, Ahres SEO Toolbar, Mangools SEO extension, and SEO Website Analysis by Woorank.


  • SEO tools for Instagram: Instagram is a social media platform that can be used for marketing. It has more than 700 million users, and businesses can use it to share photos and videos with their followers. Instagram also offers opportunities for businesses to advertise their products or services. What SEO tools should I use for Instagram? In order to do SEO for Instagram and to gain more followers, you need a hashtag tool. Optimizing your post title and use of keywords can also help boost your Instagram SEO.


  • SEO tools for Youtube: It goes without saying that Youtube is a powerful tool for online marketing and SEO. However, optimizing a Youtube channel can be daunting, especially for those new to SEO. Luckily, there are a number of great YouTube SEO tools available to help with SEO for YouTube. Tubebuddy is one such tool that allows users to optimize their videos by adding tags, descriptions, titles, thumbnails, etc. Another useful feature is the ability to add links back to other websites using YouTube’s embed code. VidIQ is also a popular tool for YouTube. VidIQ and TubeBuddy differ in the following ways: TubeBuddy is available as Chrome, Firefox, and Safari browser extensions, while VidIQ extensions are only available via Chrome. The analytics provided by TubeBuddy are more advanced, while VidIQ’s are more basic.


We hope you enjoyed this article about the SEO tools that every SEO will want in 2022. There are a number of SEO tools out there that can make your work easier, and we’re always excited to try out new tools. Be sure to bookmark this blog for future reference when you are looking for a new SEO tool.  Did this topic help you? Please leave a comment below and we will be happy to answer your question.


1. How to use SEO tools for websites?

SEO tools are used to improve the visibility of a website. They can be used for various purposes, including:
– To crawl a site and find broken links
– To identify duplicate content on your pages
– To see how many visitors you have per day or month
– To monitor changes in ranking over time

2. Is SEO tools good?

SEO tools are important for any company that wants to rank its website on search engines. If a company is not using SEO tools, they will have trouble getting their site ranked and may never get the traffic they want.

3. Are SEO tools worth it?

SEO tools are worth it because they help you increase your rankings and make your site more visible to search engines. The SEO tools can also be used for other purposes like keyword research, checking backlinks, and analyzing the competition.

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Alvin Silang

Alvin is is an SEO expert in the Philippines who has helped many business owners in growing their site visibility on the Google search engine. If you need a freelance writer, or you need his SEO expertise, you can contact him at and you can find him on Fiverr.

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