How To Research Keywords for SEO: A Complete Guide

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When researching keywords for your website, there are many factors that need to be considered. Fortunately, there are plenty of great tools, strategies, and resources available to help you do this effectively. But what are the most effective strategies? In this article, we’ll walk you through the right process and the correct approach for how to research keywords for SEO and offer some tips to get you started.

The first part of this article is devoted to the process and tools you can use to research keywords for SEO. The rest of the article offers some tips on how to get started with keyword research, as well as some great examples of keywords that have performed well in previous years. We hope that you find this useful! Let’s get started.

What is Keyword Research?

Keyword Research

Keyword research is the process of finding which words are most relevant for a website and its content. This type of research can be done manually or with the help of SEO keyword tools. The goal is to find keywords that have the potential to maximize organic traffic from search engines.

SEO, or search engine optimization, is the process of improving the ranking of a website in search engines. The higher the ranking, the more likely people are to find the website. A big part of SEO is keyword research. Keywords are the words and phrases that people type into a search engine to find information. By researching the right keywords and using them in your website’s content, you can improve your website’s ranking and bring in more organic traffic.

Keyword Research Tools

Keyword research is essential for any SEO campaign. Finding keywords helps you understand what people are searching for and which keywords to target. Each tool has its own strengths and weaknesses, so it’s important to use a variety of them to get the most accurate results.

There are a number of different tools you can use for SEO keyword research, and here are some of them.

  1. Ahrefs Keywords Explorer – The Ahrefs Keywords Explorer tool is a great way to find keywords that you may not have thought of before. You can use this tool to get information on the monthly search volume for a particular keyword, as well as the cost-per-click (CPC) for that keyword. You can also see how difficult it is to rank for a particular keyword, as well as the competition for that keyword.
  2. Semrush – Semrush is one of the best keyword research tools on the market. Not only does it allow you to see how many people are searching for a particular keyword, but it also provides information on how difficult it will be to rank for that keyword. Additionally, Semrush can help you find related keywords that you may not have considered.
  3. Moz Pro Keyword Explorer – Moz Pro’s Keyword Explorer is an essential tool for SEOs and digital marketers. It offers a wealth of data on keywords, including global and local search volume, competition, and SERP features. The tool also allows users to track their own progress on individual keywords, as well as spy on the competition to see what tactics they’re using to rank well.
  4. UberSuggest – The UberSuggest Keyword Tool is a great online tool that can help you find keywords to use in your marketing campaigns. It provides a list of related keywords, as well as monthly search volume and competition data. You can also use it to come up with new ideas for blog posts or products.
  5. Keywords Everywhere – The Keywords Everywhere keyword tool is a Firefox and Chrome extension that displays the monthly search volume for any given keyword on Google, YouTube, Amazon, and Bing. The tool is free to use and easy to install. After installing the extension, users simply enter the target keyword into the search bar and the tool displays the relevant search data. The tool also allows users to export the data into a CSV file for further analysis.
  6. Google Keyword Planner – Google Keyword Planner is a free keyword research tool that provides data on local search, organic and paid searches, and Google AdWords. The tool also allows users to create custom reports that include their previous month’s data as well as the current month’s data.

How to Research Keywords for Your SEO Campaign

keyword research for seo

In order to create a successful SEO campaign, it is important to first research the right keywords to target. There are a number of different ways of finding keywords, including using keyword research tools, competitor analysis, and search engine trends. Keyword research is essential for understanding what people are searching for online and can help you create content that is relevant to your target audience.

Here is the step-by-step process step on to research for your SEO campaign, the right way.

Brainstorm your seed keywords – Create a list of your seed keywords and generate keyword ideas by simply writing down all the words and phrases you would like to use in your content marketing campaign.

Conduct Competitor Analysis – Competitor analysis can be done by using the keyword research tool or by conducting a competitive analysis of the market in which you are interested.

Scrape the web – Scraping the web is when you manually collect data from your different websites relevant to your niche and key industry websites.

Choose the long tail keywords – For each seed keyword, you have brainstormed a keyword list of related long tail keywords. The more specific your search queries are, the more likely it is that your content will be targeted to individuals who are actually searching for that exact search term.

Choose High Relevancy Keywords – Use one of the tools listed above to find highly relevant keywords that have not only the same meaning as your seed keyword, but also include a lot of the same words and phrases that are going to make up your content.

Choose the high-volume keywords – The next step is to use a keyword analysis tool to find out which keywords have the highest volume of searches. If possible, choose popular keywords with a certain amount of search traffic.

Choose Keywords That Have Low Keyword Difficulty – The next step is to find keywords that have low competition or ranking difficulty. A keyword with low ranking difficulty means it is easier for your website to get to the first page of Google.

Analyze the data – Analyzing the data will provide you with valuable insight into what keywords, phrases, and pages people are using to find information. Analyzing your data could give you ideas on what to use for your pages, titles, meta descriptions, links, and future articles.

Figure out the target audience – When you are determining your target audience, think about who is going to be interested in your content and how they will find you online.

Analyze your competition – Competition can affect how many people will find your blog. You should look at the competition to see if they have a lot of posts or if they have a large following.

Avoid the branded keywords – The saying, “if you can’t beat ’em, join ’em,” may not be the best advice when it comes to competing with large companies. For small businesses, it’s often impossible to rank against the big guys who are in the top three spots on search engine results pages (SERPS). And even if a small business could manage to snag one of those spots, they would have to spend a fortune on search engine optimization (SEO) services.

What is a branded keyword?

Branded keywords are those that are specific to a large company or organization. Take Shopify for example. The eCommerce platform is one of the most popular in the world, and as a result, it’s almost impossible to rank for keywords like “Shopify SEO.” The company dominates SERPS for that term, and as a small business, you’d be lucky to even appear on the first page.

Plan your content – Before you even write a blog post, plan it out. You should have a topic or theme in mind and a few potential angles. You can have a list of popular keywords that you want to include. That way, you can try to make sure your post is relevant and interesting to your target audience and their search intent. It should also make writing more enjoyable for you, increasing the likelihood that you finish it.

Write the content – The most important part is to write the content. You can write articles, blog posts, press releases, and web pages. Your goal is to make sure that your content is unique and stands out from all the other blogs on the internet. Your content should include the target keywords in the title, description, and links.

Set up social media accounts – Social media is an important part of content marketing. You can use your social media accounts to promote your blog and get feedback from your target audience.

Distribute the content – You can distribute your content through social media, email marketing, and other channels to get it into the hands of your target audience.

Why is Keyword Research Important?

why is keyword research important

When you are creating a website, it is important for website owners to use the right keywords. You want your site to be found by people who are looking for what you have to offer. That’s where keyword research comes in. Keyword research will help you find the right keywords for your site so that you can attract more visitors. If you pick the right keywords for your site, it could give you the best benefits that you can get in your digital marketing campaign. These are:

Website Traffic Growth

Website visitors are the key to your website’s success. You need a lot of search traffic and organic search on your site if you want to get more business. It is important that you pick the right keywords that will attract more organic traffic to your site.

Website Visibility

You have to be visible on the Internet if you want people to visit your website. The keywords that you pick need to be visible on Google, Yahoo, and other search engines so that more people will find you.

Improve Website Conversions

When it comes to improving website conversions, choosing the right keywords is essential. By incorporating your target keywords into your website content, you can make sure that your site is appearing in relevant search engine results pages (SERPs), which can lead to more visitors and, ultimately, more sales.

Brand Awareness

When it comes to online marketing, one of the most important aspects is brand awareness. This means having a strong online presence and using your keywords to help people find your site. By using your keywords, you can help improve your site’s ranking in search engines and attract more visitors. Additionally, you can use social media to create a buzz about your brand and connect with customers on a more personal level.

Customer Acquisition

Acquiring new customers is one of the most important aspects of running a successful business. There are many ways to do this, but one of the most effective is by using your keywords. When people are searching for a product or service like yours, they will use specific keywords. If your website is optimized for these keywords, you will show up near the top of the Google search result pages (SERP). This means that more people will see your site and may be more likely to become customers.


In conclusion, following these simple steps will help you research the best keywords for your SEO campaign and use them in your SEO strategy. Remember to consider your target audience, what words and phrases they are likely to use when searching for your product or service, and how you can incorporate those keywords into your website and content. By doing so, you will be well on your way to improving your website’s ranking and increasing traffic to your site.

What do you think about this topic? Leave a comment below!

Thank you again for your time.


1. How do I find the best keywords for SEO?

The best way to find the best keywords for SEO is by using a Keyword Tool. The tool will tell you how many people are searching for a specific word and what their demographic information is. You can also use this tool to see how competitive your keyword is, which means it tells you how difficult it would be to rank on the first page of search results.

2. How many keywords should I use for SEO?

The answer to this question is that there is no set number of keywords you should use. The best way to find out the appropriate number of relevant keywords for your site would be is by using Google Search Console and Keyword Planner.

3. Are keywords important for SEO?

Keywords are important for SEO because they make it easier to find your website.
Keywords should be used in the meta title and description of a webpage as well as throughout the content on that webpage. Keywords also help search engines index your site more efficiently.

4. How to search for keywords on a website?

There are a few ways to search for keywords on a website. The most common way is to use the search bar at the top of the website. Another way is to use the site’s navigation bar to find specific pages. You can also use the website’s sitemap to find specific pages. You can also use the Ahrefs keyword tool to look for keywords on a specific website.

5. How to find longtail keywords

There are a few different methods for finding longtail keywords. One is to use keyword research tools like Google AdWords Keyword Planner or You can also use Google search results to find related keywords. Simply type in a keyword and scroll to the bottom of the page to see related keywords and phrases that people are searching for. Finally, you can use Google Trends to see how popular a particular keyword is over time.

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Alvin Silang

Alvin is is an SEO expert in the Philippines who has helped many business owners in growing their site visibility on the Google search engine. If you need a freelance writer, or you need his SEO expertise, you can contact him at and you can find him on Fiverr.

This Post Has One Comment

  1. Andy

    VEry informative.

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