Internal Links: The Secret to Boosting Your SEO Rankings

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Internal linking is one of the most effective ways to improve your website’s SEO. By creating links between pages on your site, you can help Google and other search engines better understand your content and rank your pages higher in search results. In this article, we’ll discuss the benefits of internal linking in SEO and offer some tips for improving your rankings through internal links.

What are internal links?

Internal links, also known as the anchor text link, are hyperlinks that direct a user from one web page to another page on the same website. Anchor text is the visible, clickable text in a hyperlink. Internal links are an important part of website architecture because they help users navigate your website and help search engine crawlers index your content and improve your site’s search engine optimization (SEO).

Internal Linking in SEO

The Importance of Internal Links for Search Engine Optimization

In the world of SEO, internal links are often underrated and misunderstood. Many people believe that simply creating links to other pages on their site is all they need to do in order to optimize their website. However, internal linking is actually one of the most important aspects of SEO and one of the effective SEO techniques to boost organic traffic without the need to create plenty of backlinks. Below are the reasons why internal links are so crucial to SEO.

Search Engines Understand Your Site Structure Better with Internal Linking

Internal links are important for two reasons: They help search engines understand your site’s structure, and they help visitors find information on your site.

When you create a link to another page on your site, you’re telling both search engines and visitors that the page you’re linking to is important. Internal links are a key part of your site’s optimization plan, and they should be included on every page of your website.

The best way to use internal links is to make sure that each one is relevant to the page it’s linked from. Don’t include random links just for the sake of including them; only include links that will actually be helpful to your visitors.

Internal links are also a great way to keep people on your site longer. When visitors find the information they’re looking for, they’re more likely to stay on your site and explore other pages.

Internal Linking Pass Authority

Internal links are the bread and butter of SEO. They pass authority and help you rank for keywords. But, not all internal links are created equal. You need to create an internal link optimization plan if you want to get the most out of your links.

The first step is to make sure that your site is well-linked internally. Create a sitemap and make sure that every page on your site is linked to at least one other page. This will help Google index your pages correctly and help them understand your site hierarchy.

Next, focus on creating quality links between your pages. The best way to do this is by exchanging links with related sites. This will not only help you rank better, but it will also help you build relationships with other webmasters.

Internal Linking Makes it easier for Users to Navigate Between Relevant Pages

Internal linking strategy is a great way to optimize your website for users and search engines. When you link to other pages on your website, you’re telling search engines that these pages are important and relevant to the topic of your page. You can also help users navigate your website by providing links to relevant pages on your site.

Internal linking can also help with keyword optimization. When you link to other pages on your website, you’re passing along some of the authority of those pages to the page you’re linking to. This can help your page rank higher in search engine results pages for related keywords.

You can also use internal linking as part of link exchange purposes. By exchanging links with other websites, you can increase the authority of your own website and improve your search engine rankings.

The Different Types of Internal Links

Internal links are an important part of any website. They help keep your visitors engaged, and they also help improve your search engine ranking. But there are different types of internal links, and each one has its own purpose.   Check out the different types of internal links and their importance and usage.

Types of Internal Links

Navigational Internal Links

When it comes to e-commerce stores, site structure is key. Navigational links are one of the most important aspects of any e-commerce store, and internal links are a big part of that navigation. But what are navigational links?

Navigational internal links are links within a website that lead to other pages on that same website. They’re important because they help customers navigate your site, making it easy for them to find the information they need. In an e-commerce store, navigational internal links can be especially helpful for guiding customers through your product catalog.

There are a few things to keep in mind when creating navigational internal links:

1. Make sure the links are easy to see and easy to use. Place them prominently on your homepage and throughout your site, and make sure they’re easy to click.

2. Be sure to create links that are relevant and useful. If you have a “Products” section on your website, don’t link to “Home” or “About Us.

Contextual Internal Links

One of the most important aspects to consider when you’re creating a website is your site structure. This includes how you organize your pages and the links between them. A well-planned site structure can help with both SEO and user experience.

One of the best ways to optimize your site structure is by using contextual internal links. These are links that point to other pages on your site, but only if those pages are relevant to the current page. For example, if you’re writing an article about dogs, you might include a link to a page about dog breeds. But if you write an article about cats, you wouldn’t include a link to the dog breeds page.

Contextual links are anchor texts links that are relevant to the content of the page they’re on. They’re often used to provide additional information or to help the reader navigate to related pages. Contextual internal links are a great way to improve your site’s keyword optimization plan.

Footer Links

Footer links are a great way to keep your website organized and easy to navigate for your visitors. Most websites include a footer section that contains links to key pages such as the service privacy policy, terms of service, and an HTML sitemap. Footer links can also include social media icons, contact information, and other important website information.

Image Links

When you are creating website links, you may be wondering if it is better to use text or images. Both have their own benefits, and both are effective internal linking strategies.

Image links, however, are another way to add variety to website links. They can also help break up long blocks of text and make the page more visually appealing. Additionally, they can be used as anchor text, which can help improve your website’s SEO.

When creating an image link, make sure that the image is properly formatted and has a descriptive filename. You also want to use appropriate alt text so that the link is accessible to those who are using screen readers or who have images turned off.

Common Internal Link Problems

Internal links are an important part of any website’s linking structure. They help pass PageRank and other authority metrics between pages on a site, and they also help visitors navigate your content.

However, many site owners make common mistakes when creating internal links.

Here are some of the internal link problems that you should avoid

  • Using redirect chains and loops
  • Pages that only contain one internal link
  • Too many internal links on the page
  • Using No-follow attributes for Outgoing internal links
  • Linked pages could not be crawled
  • Broken links or Internal links not working
  • The page link is not relevant to the anchor texts

Developing Your Internal Linking Strategy

When it comes to SEO, internal linking is one of the most important aspects of a website. In order to build a strong internal linking strategy, you need to understand how it works and how to use it to your advantage. Internal linking is the process of linking one page on your website to another page on your website. This can be done using text links or by using anchor text.

The following are the most effective internal linking strategies you can use to increase your website’s ranking in search engines.

Use Internal links in Creating Topic Clusters

Topic Clusters

A good Internal linking structure is a key part of any website’s SEO strategy to improve organic traffic. When used correctly, internal links can help you index your content better and provide users with a more streamlined experience.

One way to use internal links effectively is to create topic clusters. What are topic clusters?

A topic cluster is a group of related pages that are all linked together. This helps Google understand the topic of your site and ensures that users can find all relevant information on a given topic without having to search through multiple pages.

There are several ways to create topic clusters. One popular method is to use an index page or a pillar page. A pillar page is a page that lists all of the other sub-category pages on your site that are related to the main topic or the pillar page. This makes it easy for users to find the information they need and for Google to index your content correctly.

Picking the Right Anchor Text

When it comes to internal linking, anchor text is key. Choosing the right anchor text can be the difference between a well-linked website and one that falls flat.

There are a few things to keep in mind when choosing anchor text:

1. Keep it relevant: The anchor text should be relevant to the content it’s linking to. This will help keep your website’s visitors engaged and clicking through your content.

2. Use main keywords: Including main keywords in your anchor text is a great way to improve your website’s SEO. But don’t go overboard – too much keyword stuffing can actually hurt your ranking.

3. Be consistent: Make sure you use the same strategy creating your anchor text throughout your website for each internal link. This will help Google understand which pages are most important to you and rank them accordingly and get organic traffic.

Auditing Your Site’s Internal Links

One of the most important aspects of SEO is having a well-thought-out internal linking strategy. This involves strategically placing links throughout your site in order to help Google crawl and index your pages more effectively.

A good way to audit your site’s internal links is to use an internal link audit tool like Screaming Frog. This tool will show you how many internal links are pointing to each page on your site, as well as the anchor text used for those links.

You can then use this information to make sure that all of your pages are properly linked together and that the anchor text is varied and relevant. By doing this, you can help improve your site’s Google search engine rankings and gain organic traffic and improved search visibility.


Internal linking is a great way to optimize your SEO. Creating links between relevant pages on your website can help search engines better understand your content and rank your pages higher in search results. Additionally, internal linking can help keep visitors on your website longer, which can improve your website’s overall ranking.

By following the tips in these guides, you can create an effective internal linking strategy for your website that will help you achieve your SEO goals.

If you enjoyed this article, please consider sharing it and if you have questions, please comment down below.  Thank you for your time.


1. Do internal links help SEO?

Yes, internal links help with SEO. They help search engines understand your website’s structure and how each page relates to the others. Internal links also help distribute PageRank and authority around your website, which can improve your site’s overall ranking in search engine results pages.

2. How do you optimize internal links?

There are a few ways to optimize internal links:

1. Make sure that your links are relevant to the content they’re linking to.
2. Use keyword-rich anchor text to help improve your SEO.
3. Place links where they will be most beneficial to users.
4. Monitor your link structure and make changes as needed.

3. Do outbound links help SEO?

Yes, outbound links help SEO. They indicate to search engines that your site is a reputable source of information and that you are connected to other authoritative sites on the web.

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Alvin Silang

Alvin is is an SEO expert in the Philippines who has helped many business owners in growing their site visibility on the Google search engine. If you need a freelance writer, or you need his SEO expertise, you can contact him at and you can find him on Fiverr.

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