Meta Description Best Practices: How to Write Meta Descriptions That Boost SEO

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Meta descriptions are the character snippets of text that appear under the title of a web page in search engine results pages (SERPs). They provide potential visitors with a brief summary of what the page is about and can influence whether or not someone clicks through to your site.

A well-written meta description can help you increase your website’s click-through rate (CTR) and drive more traffic to your pages. Meta descriptions help search engines determine the relevance of a page to a user’s keywords. But, they should not be used solely to trick search engines into displaying your site higher in the results. In this article, we’ll discuss some best practices for optimizing your meta descriptions so that you can get more clicks.

What is a meta description?

What is a meta description tag

Meta descriptions are snippets of text that appear under the blue links on the Google search results page. They are intended to provide users with a brief overview of the page. Although they don’t carry as much weight as the title or the URL when it comes to ranking, they are still an important part and ranking factor of search engine optimization. A well-written meta description HTML can help persuade users to click on your link over others.

What Is the Recommended Meta Description Length?

The recommended meta description length is between 150 and 160 characters. This helps Google understand what the page is about, and it can help with your rankings for certain keywords. If you are using WordPress, you can use plugins such as Yoast SEO to see your page’s meta description and make adjustments if you need to. On the other hand, you can use the SERP Snippet Optimizer SEO tool as a guide to draft your SEO meta descriptions.

Meta Description: Writing Tips & Best Practices

How to write effective meta descriptions

Having a good meta description tag plays an important role in your website’s SEO. They are the brief snippets of text that appear under your website’s title on search results pages. They also show up as the blue links on social media sites like Facebook and Twitter.

A well-written meta description can increase click-through rates from search engines and social media posts, so it’s important to take the time to write them correctly.

When writing a meta description, keep the following tips in mind:

Do Keyword Research

SEO meta descriptions are a great way to improve your website’s search engine optimization (SEO) and click-through rate (CTR). However, writing SEO meta descriptions can be difficult. The first step for writing meta descriptions is to do keyword research. This will help you determine what keywords to use in your meta description.

Mention Keywords in Your Meta Descriptions

When creating your website, it is important to include your target keywords in your SEO meta descriptions. A good meta description and well-crafted one will help improve your search result page and ensure that your site appears higher in the search results.

Your meta description tag should be keyword-rich, engaging, and interesting to potential customers. They should not be too long or too short and should accurately reflect the content of your page.

Including your target keywords in your SEO description meta tag or meta tags can help improve your SEO and bring more traffic to your website.

Keep it Short

Check meta description length. A meta description character limit should be between 150 and 160 characters, including spaces. Longer descriptions will be cut off in search engine result pages, and social media feeds. It is important for the meta description tags and page title length limits to be within the Google allowed characters.

Write for humans, not robots

The purpose of a meta description or meta tags is to persuade people to click on your website, so write naturally and use persuasive language.

Focus On A Specific Search Intent

When writing your SEO meta description tag, you should focus on specific search intent. This will help to ensure that your description is relevant to the user’s query and that your site appears as a result of that query. You can use keywords to target a particular search intent and make sure your description reflects what the user is looking for.

For example, if you’re targeting the keyword “shoes,” make sure your meta description talks about shoes. If someone searches for “shoes,” they’re likely looking for information on different types of shoes, where to buy them, or how to style them. Your meta description should reflect this intent by including information about shoes in your description.

You can also use other keywords that are relevant to your site to target specific search intents.

Make Your Meta Description Catchy

You should also make sure that your meta description is catchy and interesting. The best way to do this is to write a short but compelling description that grabs the reader’s attention and makes them want to click on your site.

Make use of Your Brand’s Tone and Style

You can also incorporate branded language into your description when creating your meta tags. This will help to persuade the reader that you provide accurate information and will also help to improve your brand’s image.

A meta description tag or a meta tag is one of your website’s most important SEO elements. It’s worth investing some time in creating an engaging and persuasive title tag or meta description for each page on your site.
For more information about writing good SEO descriptions, check out this article:

Include a Call-to-Action

When you’re creating your website, be sure to use the meta description section to add a call-to-action. A well-crafted CTA can help improve your website’s search engine rankings by enticing potential customers to click through to your site. CTAs should be clear and concise and should highlight the benefits of clicking through to your page.

Match the Meta Description & the Title Tag to Your Page Content

When you’re creating a page to be seen by the public, it’s important to include keywords in the title tag and meta description so that search engine users can easily find your page. However, it’s also important to make sure that the content of your page matches what’s in those tags. If the keywords in your title tag are “How To Train a Dog,” but your page is about dog breeds, your ranking will suffer. Make sure that the content on each of your pages is relevant to the keywords you’re targeting.

In addition, remember to include a meta description for each of your pages. And don’t leave the meta description section blank, and should summarize the content of your page. This helps potential customers know what they’re getting when they click on your link from a search engine results page.

Avoid Using Duplicate Meta descriptions

When creating SEO meta descriptions for your website, it’s important to avoid using duplicate descriptions. This can negatively affect your website’s search engine rankings and limit the number of characters visible on search engine results pages.

A well-crafted meta description can help improve your website’s click-through rate, so it’s important to make sure that each page has its own unique description. Keep the character limit in mind when writing your descriptions, and be sure to include your most important keywords.

Refresh Your Meta Descriptions On Older Content

Do you ever feel like your website could be doing better in Google search results? If so, it might be time to take a look at your meta descriptions.

If you’ve been publishing content for a while, you may have duplicate meta descriptions across your website. This can hurt your ranking because Google sees it as an indication that your content is not unique.

Fortunately, fixing this is easy! All you need to do is refresh your meta descriptions for older content. This will help Google see that your content is new and fresh, and it will boost your ranking as a result.

Examples Of Good Meta Descriptions

Meta descriptions are often overlooked, but they are a key part of SEO. A good meta description can help your site rank higher in search engine results pages (SERPs), and it can also help to encourage people to click through to your site. In order to write an effective meta description, you need to think about what you want your audience to know about your site. You also need to make sure that your meta description is keyword-rich and accurately reflects the content of your page.

Here are a few examples of great meta descriptions:

1. “For all your SEO services, contact us at SEO Company. We’ll help you improve your website’s ranking and get more traffic.”
2. “If you need a freelance SEO specialist, contact us. We provide top-quality services at affordable prices.”
3. “Looking for a professional article writer? We have a team of expert writers who can craft content for you. Contact us.”

Why are meta descriptions important for SEO?

Importance of meta descriptions

Meta descriptions are important for SEO because they are one of the factors that Google uses to rank websites. They also help to improve click-through rates, as people who see relevant meta descriptions are more likely to click on the link. By optimizing your meta descriptions, you can improve your website’s ranking and visibility.


In conclusion, following these best practices for optimizing meta descriptions will help increase clicks to your website. By enticing users with accurate and descriptive information about what they will find on your page, you can encourage them to click through to your site. Implementing these tips is a simple way to improve your website’s SEO and drive more traffic your way.

Do you have questions about our topic for today? Please let us know in the comment section and if you enjoyed this article, please consider sharing it. Thanks for your time.


1. What makes a good meta description?

A good meta description is succinct and accurately describes the content of a web page. It should also be enticing enough to encourage users to click through to the page.

2. How do you optimize meta descriptions?

There are a few things to keep in mind when optimizing meta descriptions:

– Keep them concise – around 155-160 characters is ideal
– Make sure they accurately reflect the content of the page
– Incentivize users to click through to your page by including a call to action
– Avoid using duplicate meta descriptions

3. What is SEO metadata?

SEO metadata is a set of data that is used to improve the visibility and ranking of a web page or website on search engines. This data includes the title, description, keywords, and other information that can help improve the ranking of a page.

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Alvin Silang

Alvin is is an SEO expert in the Philippines who has helped many business owners in growing their site visibility on the Google search engine. If you need a freelance writer, or you need his SEO expertise, you can contact him at and you can find him on Fiverr.

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