How to Use Outbound Links to Boost Your SEO Results

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In the world of SEO, outbound links are a powerful tool that can be used to significantly boost search engine rankings and organic visibility. By strategically linking to authoritative sources, you can increase your website’s trustworthiness and legitimacy, which in turn will lead to improved search engine optimization results.

In this article, we’ll discuss how to effectively use outbound links to maximize your SEO success. With the right approach and a bit of creativity, you can leverage outbound links to drive more organic traffic to your website and climb up the search engine rankings. Learn how to make outbound links work for you, and start enjoying the rewards of improved SEO results.

What are Outbound Links?

An outbound link is a link from one website to another. Usually, these links are third-party, which means they are not managed by the same website.

Outbound links can help your website by improving your rankings on Google.

The fact that outbound links increase SEO should be obvious. They show Google that a website is a trusted source of information and is trusted by other website owners.

Inbound links can also increase site speed and conversion.

That said, Googlebot doesn’t automatically follow outbound links. In most cases, you will have to specifically tell Google to follow them.

However, most websites don’t follow those links.

They create backlinks to their websites, which are as important as inbound links.

However, there is a difference between inbound links and outbound links.

Outbound Links vs Internal Links: Key Differences

Your website is all about connecting users with content. If they’re reading a blog post, you want them to be able to click from the content to read a related article.

You can help guide users through your site with internal links and this makes them a lot more likely to stick around for longer.

If a user is scrolling through your site without leaving, that’s a good thing! You want to ensure you can direct users to relevant content that keeps them on your site and engaged with your content.

That’s why links are so important. You want your external links to be credible, user-focused, accurate, and relevant to your content.

Outbound links, on the other hand, take users away from your site and to other websites.

So, let’s take a closer look at the difference between a link from your site and a link off your site.

Outbound Links

Outbound links are links that point to another website. You’ll often see these in blog posts as a way to reference another article or source. These links are great for user experience and trust as they provide additional information and resources to help users learn more about a topic.

Inbound Links

Inbound links are links that point to content within your website. They are usually used to direct users to more in-depth content or related content on the same topic. These links are great for increasing engagement and providing users with more information about the topic.

How to Find Relevant Sources for Outbound Links

The outbound links in your SEO portfolio play a key role in the quality of your site. If the outbound links on your site are relevant, you can enhance your site’s authority and credibility.

Seek trustworthy sources and websites that hold a good reputation within your industry. This can help increase the worth of your content and increase your credibility.

To find relevant outbound links, do your own research and find out if the websites you include in your portfolio have a good reputation within your industry.

You can also ask for recommendations from fellow marketers and find a way to reach out to the websites themselves.

Once you’ve identified relevant sources, you have a little work to do. There are a few steps that you can take in order to optimize your outbound links.

How to Add Quality Outbound Links to Your Content

First, you should make sure that the page you’re linking to is relevant to the topic you’re discussing. Secondly, you should make sure that the link is placed in a relevant context. Lastly, you should make sure that the link is placed in a way that it does not distract the reader.

Optimizing your outbound links can help you build relationships with other websites, improve your credibility, and even get more traffic from search engine results.

Benefits of Adding Outbound Links to Your Website

If you’re looking to increase your website’s search engine ranking and improve user engagement, adding outbound links can be an effective strategy. Outbound links, or hyperlinks that point to external websites, can offer several benefits to your website. Here’s a closer look at the advantages of adding outbound links and how they can help your website perform better in search results.

1) Strengthen Topical Signals and Add Depth

Outbound links can signal to search engines the topics that your website covers. Search engines rely on analyzing the relevance of text and links on a page to determine the topic of the content. By linking to authoritative websites that cover similar topics, you’re helping to establish your website’s topical authority, which can increase your website’s visibility in search engine results.

2) Adding Value

By providing outbound links to high-quality, authoritative sources, you’re adding value to your website by giving your readers additional resources to explore. This can enhance your website’s authority, and make it more likely that readers will return to your website in the future.

3) Outbound Links Demonstrate Expertise

Outbound links show readers that you’ve done your research and are familiar with the broader industry or topic you’re covering. By linking to relevant content on other websites, you’re demonstrating that you have expertise and authority on the subject.

4) Build Your Reader’s Trust

Outbound links can help build trust with your audience. When you link to credible sources, you’re providing your readers with valuable information they may not have found otherwise. This builds trust and establishes a sense of authority for your website, which can help retain readers and increase conversions.


In conclusion, outbound links are an essential part of a successful SEO strategy. They can help increase your website’s relevance, authority, and trustworthiness, all of which are factors in how search engines assess your website. By linking to high-quality external websites, you’ll not only improve your website’s SEO but also enhance the value of your content and position yourself as an expert in your field.


How many outbound links per blog are required?

It is recommended that each blog should have at least 3 outbound links to make it relevant and helpful to readers. To make sure that readers can easily access the linked content, it is best to set them to open in a new tab. This way, readers can easily find the information they are looking for without having to leave the blog page. By adding these outbound links, blog content can become more useful and helpful to readers.

Do Outbound links help SEO?

Outbound links can be beneficial for SEO, as they provide additional information to search engine crawlers and help them better understand the content of a page. Additionally, outbound links can help build credibility by providing readers with access to additional sources.

When adding outbound links, it is important to ensure that they are relevant and come from reliable sources. Links should also be placed in context with the content on the page so that both readers and search engines understand why the link was included. Finally, use anchor text that accurately reflects the content of the linked page when possible. This helps search engines better categorize and rank your pages.

How to find outbound links on a site?

To find outbound links on a site, you can use various tools that provide an indication of the number of outbound links. However, keep in mind that these indicators are not 100% reliable.

You can use a tool like Ahrefs, which uses data from their crawl and index to identify outbound links.

Another way to do this is to use Screaming Frog, a free software tool that helps you crawl a website and identifies various elements (including outbound links).

Using a tool, run a search on your website for any guides, articles, or other text-based content that contains links to other pages on your website. Then, filter the results to remove non-text results.

Next, download the results and go through them to find links to the pages that you’d like to track over time.

How to add outbound links in SEO

If you want to add outbound links to your blog in order to optimize your SEO, it’s important to ensure that the links you choose are both authoritative and provide additional information to your readers. To do this, you should find relevant portions of content that add value to your blog post and use keywords as the anchor text. Additionally, you should ensure that the link opens in a new tab and that you set it to nofollow. Following these steps will help to ensure that your blog post is optimized for SEO and deliver meaningful content to your readers.

What are inbound and outbound links?

Inbound and outbound links are two types of hyperlinks used in web content. An inbound link, also known as a backlink, is a link from another website to your own website. Outbound links are links on your website that direct visitors to other websites.

Inbound links are important for search engine optimization (SEO) because they help search engines understand the relevance of your content and rank it higher in search results. Outbound links provide additional information to visitors and can help build trust with them by showing that you’re knowledgeable about the topic at hand. Both types of links should be used strategically to maximize their effectiveness.

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Alvin Silang

Alvin is is an SEO expert in the Philippines who has helped many business owners in growing their site visibility on the Google search engine. If you need a freelance writer, or you need his SEO expertise, you can contact him at and you can find him on Fiverr.

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