SEO Copywriting Best Practices: How To Write Content That Ranks on Google

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SEO copywriting is a complex and time-consuming process, but the proper techniques can help your website rank higher on Google. This guide will teach you the best practices for writing effective SEO copy that will help improve your website’s visibility and organic traffic.

What is SEO Copywriting

SEO copywriting

SEO copywriting is the process of creating effective content for search engine optimization (SEO). It is a critical part of any website’s content SEO strategy, and it can help your site rank higher in search results.

Copywriters need to be familiar with SEO principles in order to create effective content. They should also know how to write and catch the attention of a variety of audiences, from technical experts to everyday consumers.

Why Is SEO Copywriting Important?

SEO copywriting is important because it helps your website rank higher in search engines. The goal of SEO copywriting is to create content that is both reader-friendly and relevant to the target audience. Correct use of target keywords, along with other marketing strategies, can help boost organic traffic and conversions. Properly written content also helps you maintain credibility among potential customers. If you want your website to stand out from the crowd, make sure you invest in good SEO copywriting. And always follow effective content SEO strategies and best practices.

The Elements of SEO Copywriting

In order to write effective SEO copy, you must understand the basics of search engine optimization. This includes understanding the different elements of SEO copywriting, such as headlines, the content, titles, meta descriptions, and keywords. By following these SEO copywriting best practices and guidelines, you can create effective content that will help your website rank higher in google search engines.

SEO Copywriting Best Practices: How To Write Content That Ranks on Google

How To Write Content That Ranks on Google

SEO copywriting is all about content and page optimization for search engines. But there are some specific best practices you should follow to make your content as effective as possible.

Here are SEO article writing tips that will help you rank higher on Google:

Structure Your Content Carefully

Before you start the content creation process, it is important to structure your pieces carefully in order to ensure that your readers will understand what you are trying to say. By following some SEO copywriting tips, you can create content that is easy to read and provides valuable information.

1. Plan Your Content Out in Advance.

Before you start writing, make a plan for your content. This will help you organize your thoughts and keep your article on track. Create an outline or table of contents, if necessary, so that readers know where they are and what they need to read next.

2. Be Clear and Concise.

Be clear and concise when writing your content. People do not have the time or patience to read long articles filled with vague language and obscure references.

Find the Right Keywords

Now that you have carefully planned the structure of your article, the next step is to hunt for keywords for your future articles.

Effective search engine optimization copywriting is all about understanding your target audience and crafting effective keywords that will help you rank higher in search engine results pages (SERPs). Rule of thumb: go hand in hand with your SEO strategy. This means that focus keyword phrases selection should be based on the overall goal of your marketing campaign, not simply on the quantity or frequency of appearance of a keyword.

First and foremost, you must have a clear understanding of what your target market is looking for. Once you know what they want, it’s time to research which keywords are most relevant to your business. It’s important to remember that not all keywords are created equal – some are better suited for primary or secondary listings, while others can be used as broad-based search terms.

Once you have selected the right keywords to target, it’s time to create effective content around them.

Find Out What People Are Asking on Google

The next step is to look for questions people are asking related to the keywords targeted for your articles. It’s good to have them so that you can give answers to those phrases.

When it comes to SEO, you want to make sure that your content is engaging and useful for your target audience. However, sometimes the best way to do this is by answering questions asked by people on Google.

One of the most important SEO copywriting practices you can do when starting out in SEO is to check out Google’s “People Ask” section. This section allows you to see what people are asking about on a daily basis, and it can help you determine which topics might be relevant for your website or blog post.

Once you’ve identified some potential topics, it’s important to start writing quality content that answers those questions. Not only will this help improve your website’s ranking on search engines, but it may also generate leads and customers from within your target market. So keep an eye on Google’s People Ask section, and include them in your article or blog post.

Write a Compelling Introduction to Your Article

In order to make an impact with your writing, one of the effective SEO copywriting practices is to capture the reader’s attention. This starts by crafting a compelling introduction that will keep them reading until the end.

Here are some best practices for doing just that:

Start with a hook: Say something provocative or arresting right up front to get readers interested. For example, “This is the article you need if you want to stand out from the crowd” or “Discover how to write powerful introductions that compel readers to keep reading!”

Play with pronouns: Consider using different pronouns in order to show which voice is speaking. For example, “You, too, can become a great writer” instead of “You can become a great writer.” This technique can also help break up the monotony and give your reader a sense of variety.

Keep Your Tone Positive and Authoritative

When writing for the web, it is important to maintain a positive and authoritative tone. This is not only to appear credible and professional but also to improve your search engine rankings. However, this can be difficult to achieve when you are not used to the academic writing style.

Here are some SEO copywriting tips for writing in an academic style:

1. Use formal language. When writing for an academic audience, use formal language. This will make you sound more credible and professional.

2. Use clear and concise sentences. When drafting your article, aim to use clear and concise sentences. This will help readers understand what you are saying without having to read long paragraphs of text.

3. Avoid using jargon or acronyms unfamiliar to most readers. When drafting your article, avoid using jargon or acronyms that are unfamiliar to most readers.

Write for Readers First, Then For Google

When it comes to writing for the web, there’s a lot of talk about “doing it right” and “optimizing your site for search.” But what about the other half of your audience? Your readers. Before you spend hours tweaking your keyword density or tweaking your meta descriptions, make sure you’re writing for them first.

Here are 3 SEO article writing tips to help you write for readers first:

1. Appeal to everyone, not just search engines: Readers don’t care about how well your site ranks on Google; they’re looking for quality content that interests them. If all of your articles are about SEO and how to get higher rankings, your readers will quickly become bored and move on. Instead, focus on providing interesting and useful information that will benefit both you and your readers.

2. Be conversational – When you write, aim to make your readers feel like they’re talking with you directly. This means using informal language and avoiding formal terms unless they’re actually necessary. It also means making your points as clear and easy to understand as possible.

3. Avoid jargon, buzzwords, and marketing speak. When you use popular terms, it’s likely that only a small group of people will actually understand what you’re saying. You risk losing your audience by trying to impress everyone with fancy words and technical language.

Put Humor Into Your Article

Humor is a great way to put a smile on people’s faces and make them want to read your article. Studies show that people are more likely to take action on things that make them laugh, so putting some humor into your web page copy can help you rank higher in search engines. Additionally, content marketing is all about creating valuable, engaging, and quality content for your audience, and humor can be a great way to connect with people and make them want to learn more about what you have to say.

Try incorporating jokes into your blog post headlines, meta descriptions, and even images. If done well, you’ll not only get laughs from your target audience, but you’ll also help create a friendly and engaging atmosphere that will encourage them to come back for more.

Make Sure Your Header, SEO Title, and Meta Description are Optimized

No matter how well your website is designed, if your header, SEO title, and meta description are not optimized for search engine algorithms, your website will not rank as high as it should. This is already proven.

In order to improve your website’s ranking in search engines, it is important to optimize these three components for keyword intent and organic traffic.

The header should be strategic in choosing words that represent the main topics of your website. The SEO title should encapsulate those keywords and be easy to remember. Lastly, the meta description should accurately reflect the contents of the page and include keywords.

By following these simple SEO copywriting practices, you can ensure that your website receives the attention it deserves from potential customers searching for information about what you have to offer.

Include Calls-to-Action

Calls-to-action (CTAs) are an essential part of any effective content marketing strategy. They are good conversion rate optimization practices to increase conversions by tempting your audience to take specific actions, like signing up for a mailing list or making a purchase. Including CTAs in your content will improve your search engine optimization rankings and conversion rates.

When designing your CTA, make sure it’s clear and concise. Include the name of the action you’re requesting, as well as the URL where people can take it. You can also include additional information, like a discount code or FAQs about the product.

Keep web copywriting matters in mind when creating CTAs. Make them eye-catching and easy to understand. Use keywords throughout your text, and make sure the copy is short and sweet.

Quality Contents

Your Articles Should Include Visuals

Effective content marketing includes using visuals to engage your readers and draw in search engine traffic. However, many novice web copywriters are unsure of how to create visually appealing content. This section provides a step-by-step guide for creating visual content that will help improve your SEO efforts.

First, make sure you have the appropriate keywords targeted for your topic. It’s important to use keyword intent when designing graphics or writing copy for images. This means that you should be targeting specific keywords when composing your images and text, respectively. For instance, if you’re writing about gardening, include pictures of flowers with relevant keywords included in the captions.

Second, research which visuals work best for your topic and target those on your website. Use Google image search or a similar site to find high-quality visuals that match your keyword targets and audience demographics.

Include Your Target Keywords in Your Articles

The important SEO copywriting practice you don’t want to forget is to include all your keywords in your articles or content. This means using the words and phrases that are most important to your site’s content. It’s also important to include these keywords in your metadata as well.

This will help your website rank higher in search engines for relevant terms. Try to use content creation software with natural language processing (NLP) when crafting your content so that it’s easy for Google to understand and consume and increase the visibility to the search engine. Doing this will help you attract readers who are actively searching for what you have to offer.

Don’t Forget to Think About Linking Structures

Structured linking is one of the most important aspects of search engine optimization. Without it, your website will not be found as easily by potential customers. In order to achieve link building organically, you need to think about linking structures before you write your web copy or SEO content.

Here are four tips for thinking about linking structures when writing:

1. Make sure your website’s anchor text is relevant and keyword-rich. Use phrases such as “the best SEO tools” or “the best way to improve your website’s ranking” as anchor text for links back to your site. Not only will this help you rank better in SERPS, but it will also help attract visitors who are looking for related information.

2. Think about the type of link that would be the best fit for your target audience and content. Some links are more effective than others depending on the topic or niche of your blog. For example, links to product reviews or shopping sites could be great for getting organic traffic, but you may want to avoid using them as anchor text because they may not fit with the content of your site. Also, be sure to use the right link type for your site.

3. Make sure all of the links are relevant and appropriate to your content. For example, if you write about how to properly clean your home, it would not make sense to link to a cleaning product review site.

4. Make sure that your links are not too long or too short. A more descriptive anchor text usually will get better results.

Write a Compelling Conclusions

It’s important to include a conclusion at the end of each article or blog post. This helps your audience remember what they learned and provides them with a sense of closure on the subject matter.

To help you craft persuasive conclusions, consider using one or more of these SEO copywriting practices:

– State a clear conclusion at the end of your article.
– Include strong evidence to support your points.
– Make sure your language is clear and easy to understand.
– Ask questions so as to engage readers in your article.

Check Your Article for Spelling, Grammar, and Spelling

Million small business owners want their business to boost online; checking your article for spelling, grammar, and spelling errors can help ensure that your content is better optimized for search engines.

Google is harsh on articles with multiple spelling and grammar mistakes, and they are not as forgiving as a human reader. Make sure all of your words are spelled correctly and that there are no wrong grammar constructions.

If you have the time, proofread your article twice – once with a human eye and once using a computer program that checks for typos and errors. This extra step will help make sure that your content looks professional when published online.

Share Your Written Article on Social Meda

Now that you have well-written content, it’s time to spread to the world about your article. Social media is a great way to get your message out there and connect with people who might be interested in what you have to say. Here are some tips on how to share your written article on social media:

1. Choose a platform that will best suit the content of your article. If you have a news piece, choose a platform like Twitter or Facebook, where users are likely to share short and quick updates. If you have an opinion piece, go for platforms like Reddit or LinkedIn, where users are more likely to engage in longer discussions.

2. Make sure your article is well-written and persuasive. People are more likely to share something that they believe in, so make sure that your argument is strong and well-presented.

3. Make sure that your article is unique and interesting. People are less likely to share something that they have already seen.

4. Make sure that your article contains a call to action.

Best SEO Copywriting Tools

SEO copywriting is one of the most important aspects of online marketing. It’s what convinces Google that your website deserves to rank high on the search engine results pages (SERPs).

There are a number of different tools and techniques you can use to create compelling SEO writing, but three of the most popular are Marketmuse, Frase, and Surfer SEO.


Marketmuse is a tool that uses artificial intelligence (AI) to analyze your website and determine which keywords you should be targeting. It then provides you with a list of relevant blog posts and articles that you can use as inspiration for your own content. This is one of my favorite tools for writing, I’ve used this for years, and it works extremely well. This is a great tool to help you write content that ranks on Google.

Frase is a tool that allows you to enter a keyword or phrase and then generate a list of related words and phrases. This can be useful for identifying new keywords to target in your SEO copywriting.

Surfer SEO is a tool that allows you to input the website URL, and then it will suggest relevant keywords for you to target. Searchengineland is a tool that allows you to enter a keyword or phrase and then generate a list of relevant blog posts and articles. This is also useful for identifying new keywords to target in your SEO copywriting.


Following the best practices for SEO copywriting will help you write content that ranks on Google. By making your content readable and keyword-rich, you can improve your chances of ranking higher on search engine results pages. Additionally, using structured data can also give your content an edge over the competition. Writing quality content is essential for any online business. By following the correct SEO writing process and tips you have learned from this article, you can create content that looks great and ranks well.

If this article helped you, please consider sharing it. Thank you very much again for your time.


1. How to write an SEO-friendly article?

When writing for SEO, it’s important to keep a few key things in mind:

1. Use keywords throughout your article.
2. Make sure your content is fresh and relevant.
3. Write in a clear, concise style.
4. Link to other related articles on your site.
5. Optimize your images and SEO titles.

2. How to write a good blog post for SEO?

To write a good blog post for SEO, start by finding a topic that you’re interested in, and that has the potential to rank well in search engines. Once you’ve chosen a topic, do some research to come up with a list of keywords that you can target. Then, write your post using those keywords throughout the content. Be sure to include a meta description and SEO title tag that are both keyword-rich, and make sure to link to other relevant pages on your site.

3. How do you do SEO copywriting?

SEO copywriting is the process of writing copy that is optimized for search engines. This involves using keywords and phrases that are relevant to your business and target audience. It also involves creating content that is both informative and engaging.

4. What’s an SEO copywriter?

An SEO copywriter is someone who writes web copy that is optimized for search engines. They use techniques like keyword placement and density to help their content rank higher in search results.

5. What type of content is best for SEO?

There is no definitive answer to this question, as the best type of content for SEO will vary depending on your industry and target audience. However, some types of content that are generally considered to be effective for SEO include blog posts, infographics, videos, and e-books.

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Alvin Silang

Alvin is is an SEO expert in the Philippines who has helped many business owners in growing their site visibility on the Google search engine. If you need a freelance writer, or you need his SEO expertise, you can contact him at and you can find him on Fiverr.

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