How to Succeed as an SEO Specialist: 3 Tasks You Need to Know

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If you’re an online business owner, chances are you’ve heard of search engine optimization (SEO). But what is it, and who is responsible for doing it? SEO is the practice of improving a website’s ranking within search engines. This means making your website more visible to potential customers looking for products or services like yours. SEO can be done on a small or large scale and can involve anything from improving site content to creating effective link-building strategies. In this article, we will discuss what tasks of an SEO Specialist is and how they can help your business.

What is SEO?

Search Engine Optimization (SEO) is the practice of making a website’s content available in search engines so that it ranks highly when someone searches for information on a topic related to the website. This is done by having a website that is easy to navigate and organized well so that it ranks highly for keywords. SEO involves more than just writing good content, though, as there are many other elements involved. A good SEO specialist will understand how to make your website presentable, work with search engine spiders, and make sure that you have a clear understanding of how search engines work.

What is an SEO Specialist?

An SEO specialist is a professional who specializes in optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The main responsibilities of an SEO specialist include researching keywords, developing link-building strategies, editing website content, and tracking progress using analytical tools. A successful SEO campaign can result in increased leads and sales for a business.

A great number of individuals decide to become search engine optimization specialists. This is because this type of job is a perfect fit for many different types of people. People can become search engine optimization specialists regardless of their career background. Those who have a college education and are looking for a job that uses their skills are perfect candidates for this type of position.

what is an seo specialist

Even those who are looking for a job that is tied to their hobby are good candidates for this type of position. The skills required for SEO specialists vary depending on the employer. The most common skills that search engine optimization specialists need are computer skills and writing skills. SEO specialists should be able to write well and understand the needs of their customers.

It is important for SEO specialists to be able to communicate well with the people who read their content. In this day and age, a search engine optimization specialist will always need to be on the cutting edge of technology. They need to be able to understand new technologies and adapt their business model so that it is in line with the latest trends. The average salary for an SEO specialist is $55,000 in the US. The most common job titles for search engine optimization specialists are web designer, content writer, and technical writer.

SEO Specialist Task 1: Optimizing Site On-Page SEO

An SEO specialist is responsible for a variety of tasks that help a website rank higher in search engine results pages (SERPs). Most SEO specialists work with clients who have small businesses and are looking to boost their website’s visibility. The specialist will likely start by auditing the website to identify any areas that need improvement. They will then develop an optimization strategy based on the findings of the audit. This may include improving the site’s content, page title, internal linking, metadata, and off-page SEO. The specialist will also track progress and make necessary adjustments along the way.

It is true that the most important of a website is the on-page structure, SEO Specialists must do everything to optimize them, but after all the optimization has been done, the most important daily task of an SEO specialist is the off-page SEO.

What is off-page SEO?

Off-page SEO is the process of optimizing a website’s presence on external websites and social media platforms to improve its search engine rankings. This process typically involves acquiring links from other websites, improving the website’s organic traffic, and monitoring the website’s backlinks. A good off-page SEO specialist will daily task themselves with these activities in order to improve the website’s rankings and visibility.

SEO Specialist Task 2: Monitoring and Acquiring Backlinks

Aside from optimizing the on-page of the website, one important SEO specialist task is to monitor and acquire backlinks.

Here are the details:

Managing Your Links

To accomplish this, first, an SEO specialist must check to see if any of the website’s existing links are broken and, if they are, see if there are any unknown sites referring to you. In order to prevent your site’s link count from spiraling out of control, remove any outdated or irrelevant links. As a final precaution, ensure that your links are properly labeled with keyword-rich anchor text so that the website they lead to is clearly visible. Put the best links at the top of the list.

If you have a lot of links, an SEO specialist’s task is to organize them into categories. Creating a directory of your links page is a smart idea if you have more than 25 links on it. As an added benefit, they may be able to trade out links on your directory for extra links on your site. In addition, make sure that any backlinks due to you are still present on the sites to which they link, as maintaining a connection if you’re sites are not receiving the credit for it is pointless (if the backlink was, indeed, negotiated when they placed the link onto your site).

Respond to emails requesting links

One of the tasks of SEO specialists is to respond immediately to requests for link exchanges. An SEO specialist should investigate each site that asks to link to your site because not every email you receive will be good. Make it clear why you’re refusing a link request to the website’s administrator. It’s possible that you have an idea that they don’t. In the future, they may be wonderful link partners if they were able to fix a few issues. Within two or three days of receiving a request for a link exchange, you should advise the webmaster if you are or are not interested in doing so. Sending webmasters a personalized message about your approval or dislike of the link exchange will impress them.

Check out Forums for Link Exchanges

Keeping track of all the people who might request links from your site is more challenging in this situation, but the concept is identical. A lot of spam and a lot of truly bad and pointless websites may be found on these kinds of stuff. In the event that you come across a site or forum member who is behaving in an unacceptable manner, advise them of your displeasure and then contact a moderator/administrator if they fail to address your concerns. In order to avoid being considered a link farm by a search engine, these forums must be kept clean.

SEO Specialist Task 3: Make Sure The Site SEO Aspects is Still Operational

When it comes to dynamic material, you need to make sure it is provided correctly. Irregular messages should not be generated at the wrong time. For the most part, a well-designed, well-executed, and well-maintained dynamic site is one where all content is supplied at the proper time, and everything appears to have been well planned out. Spend as much time as you need on your website and do everything you can for it every day. Because search engines like it when you’re constantly updated, you should keep adding new content whenever you find it. Updating your website is critical, and if you can follow the guidelines presented here for ensuring quality and precision, you should be able to come up with other strategies for increasing traffic, building links, and achieving higher rankings in search engine results. Unless they propose to compensate you, you should never agree to link to someone else’s site without first asking for a link in return. Even then, you should use caution.

Your site’s content should be the focus of all external and internal links pointing to it. Checking the basic links. Some webmasters use Robots.txt to prevent search engines from crawling their links pages, believing that outbound links may harm their search engine rankings. Robots.txt is an easy way to see if a website has been blocked by retyping its URL (for example, Spiders are barred from indexing the URL of their links page if it reads ‘Disallow’ and includes their link URL. Keep away from that site’s links. Check to determine if the website is “cloaked,” and if so, contact the search engines to let them know. Better to have them banned and out of the way than to get engaged with these folks.

Is there a PageRank for the site that is offering you a link?

Look at the drop between the front page and the links page even if it doesn’t appear on the links page. As a general rule, a site with a low PageRank doesn’t necessarily mean that it will never have any PageRank in the future. Take a look at the page’s current link count. If a site has more than 20 links, don’t even bother looking at it. There are a lot of webmasters who gather links, believing that they would boost their search engine rankings; however, this only serves to make their websites appear to be link farms. Links to adult and gambling sites, for example, aren’t even common in many of these spammers’ methods of distribution. A link from a site that accepts links from anyone is useless.


SEO specialists can help with a variety of tasks on a daily basis to ensure that a website is seen by as many people as possible and generates the most traffic possible. By working with an SEO specialist, business owners can focus on what they do best and leave the marketing and search engine optimization tasks to the experts. Contact an SEO specialist today to learn more about how they can help your business grow.


1. What skills does a SEO specialist need?

The SEO specialist’s task is to optimize a website for Google search engine ranking and improve the visibility of the site. This is done by improving the site’s content, optimizing on-page SEO, and acquiring backlinks. The SEO specialist must also be able to monitor the site’s SEO performance and make necessary changes to keep the site ranked high.

2. Does SEO need coding?

No, SEO does not need coding. However, coding can help with SEO. For example, if you are using a content management system (CMS), you can use coding to optimize your website’s title tags and meta descriptions. Additionally, if you are creating your own website, you can use coding to create a better website structure and improve your website’s crawlability.

3. Is SEO difficult to learn?

No, SEO is not difficult to learn. However, it is a complex process that requires ongoing effort and regular monitoring. There are many free resources available online that can help you get started with SEO.

4. Is SEO a good career choice?

Yes, SEO is a good career choice. It is a growing field with many opportunities. It can be challenging and rewarding.

5. How do I start a career in SEO?

There are a few things you can do to get started in a career in SEO. One way is to look for SEO tutorials to learn about the basics of SEO, including how to optimize your website for search engines and how to create effective content. You can also start networking with other SEO professionals and attending industry events. Finally, you can start building your own portfolio of successful SEO campaigns.

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Alvin Silang

Alvin is is an SEO expert in the Philippines who has helped many business owners in growing their site visibility on the Google search engine. If you need a freelance writer, or you need his SEO expertise, you can contact him at and you can find him on Fiverr.

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