Organic vs Paid Search: Which One is Better for your Business?

Circled Dot Curved Arrow Alvin Silang Learn more

[{"selector":"#anim-553685d5-bfad-4463-9648-9e38b5bcf6ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85fd34e8-a8fa-4502-bb4d-bfd006c5bf98","keyframes":{"transform":["translate3d(-96.61017%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e45ae41-115a-4c5d-9e14-5c00b74b71b5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Handheld Sign Small businesses have to be smart with their advertising dollars, and there are a lot of choices to make when it comes to marketing. Disc Pie Chart Learn more

One question that often comes up is whether to invest in organic search or organic search engine optimization (SEO), or paid search engine advertising (PPC).

[{"selector":"#anim-75bf3cd8-fee8-4f04-af35-d1b50a54fe84","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ae6b555-b796-4ae5-82cb-6ead45a2e429","keyframes":{"transform":["translate3d(-114.67891%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Circled Dot Circled Dot Circled Dot Disc Pie Chart Disc Pie Chart Disc Pie Chart Learn more

I will talk about the pros and cons of each method and how you can decide which one is best for your business. Keep reading!

[{"selector":"#anim-d3e8208d-91f7-4041-ab81-b46bf7f6534b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5f8eab4-ec9c-4c14-bc66-d1265bf61256","keyframes":{"transform":["translate3d(-116.81957%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

Organic Search: Cons

[{"selector":"#anim-792c04ff-1213-41d4-b0b5-13881b3732ba","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4b7f29c4-b841-4eaf-ada2-654868a17be3","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7297c01c-7af0-4a28-a65d-6b8e39e00c7c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn more

Greater Control Over Website Visibility

[{"selector":"#anim-9e76ee07-c75e-481f-8b43-553375c08237","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1568e184-a70a-4549-b48b-c57b390ba306","keyframes":{"transform":["translate3d(55.04587%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab79da74-b2ae-46cd-8bbb-1945343d73f4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f493d211-844b-4399-a910-ac0e3f5941be","keyframes":{"transform":["translate3d(-116.35688%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d740717c-755d-43d6-bd28-0a991522643b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Lined Circle Paid search results are typically listed at the top of the page, but they’re not always the most relevant results for the user’s query. Circled Dot Circled Dot Disc Pie Chart Disc Pie Chart Learn more

Improved Website Ranking Potential

[{"selector":"#anim-909c8f1b-c205-4c9a-8005-a6ce221aed21","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-088f9124-ac9e-43a3-92eb-1e6feacc29a2","keyframes":{"transform":["translate3d(55.04587%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b00582d-6152-4574-bdb9-4566467a24f9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0df41e4a-e8b3-4656-91e8-aee474b99d10","keyframes":{"transform":["translate3d(-116.35688%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef8cb501-0a12-40d7-b9e8-f7e37a112d1d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Lined Circle Organic search results are not influenced by paid advertising but rather by the relevance and quality of a website’s content. Circled Dot Circled Dot Disc Pie Chart Disc Pie Chart Learn more

Organic Search: Pros

[{"selector":"#anim-b8924ce5-0304-43d2-ad99-e2935c340b6e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0751ea20-76dd-42f2-9544-b6f07550a956","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Learn more

SEO is Not a One-Time Investment

[{"selector":"#anim-b6f61da5-5250-4231-ba34-52ca76ce4f41","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0fed8237-2d3d-4436-825e-b00ecce81e0a","keyframes":{"transform":["translate3d(55.04587%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f586699-1918-46f7-9706-14cc762700e4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-507c254e-4e2e-4711-8a4b-9a960886c030","keyframes":{"transform":["translate3d(-116.35688%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2e98f00-04eb-4bc2-be84-bf9ee0262c02","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Lined Circle It’s an ongoing process that requires dedication and maintenance in order to achieve and maintain high search engine rankings. Circled Dot Circled Dot Disc Pie Chart Disc Pie Chart Learn more

SEO Requires Patience and Consistent Effort

[{"selector":"#anim-234ca996-a79e-4b55-a04a-7ed8a232192f","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-683c6a5c-283f-4d56-877e-4811de58d041","keyframes":{"transform":["translate3d(55.04587%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a34946b3-1c87-4241-a3d1-2d2e01b3289c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8dd508f2-39f8-40ac-9df6-bc099322c2b2","keyframes":{"transform":["translate3d(-116.35688%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fa2d0f4-222a-4f6e-8b0a-0d7e79027be6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Lined Circle Another con of SEO is the fact that organic traffic can take time to achieve. Circled Dot Circled Dot Disc Pie Chart Disc Pie Chart Learn more

Paid Search: Pros

[{"selector":"#anim-6d56706f-f639-48c3-bcf7-4538fc17fc9a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-58f3e81f-3592-460c-b1cf-c9e1cf08e943","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Learn more

Precise Targeting

[{"selector":"#anim-63f0b6a3-91c7-40b4-b936-f378b19bce6d","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bbf1deff-68e0-4988-aa45-608bcac3d045","keyframes":{"transform":["translate3d(55.04587%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f4a748b-8f9a-4979-9b21-c0e0c8914572","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-077ead82-b58a-4d75-9cff-3be42f19c8bc","keyframes":{"transform":["translate3d(-116.35688%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12fc7b6e-aa93-4f49-8ac1-bd25a6f3c11f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Lined Circle With paid ads, businesses can specifically target their desired audience by location, age, gender, interests, behavior, and even device. Circled Dot Circled Dot Disc Pie Chart Disc Pie Chart Learn more

Increased Website Traffic Instantly

[{"selector":"#anim-1edf90b2-8a14-4bbf-bd28-b4466c55d7c7","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77d916e8-6678-4bc5-bfc2-a72ebe0cdeee","keyframes":{"transform":["translate3d(55.04587%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76fd9def-d2f2-4fe7-88c7-55dc2d6d1d7f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85baa1f3-119f-4f00-8240-8d0a4ea5a443","keyframes":{"transform":["translate3d(-116.35688%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc7b1997-6873-41ad-b05c-1b2a9647da3d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Lined Circle PPC, or pay-per-click, advertising, is a form of online advertising where businesses pay to have their ads displayed on search engine results pages and other websites. Circled Dot Circled Dot Disc Pie Chart Disc Pie Chart Learn more

swipe up to learn more

Yellow Browser Yellow Browser Written by Alvin Silang 26 July, 2022 Written by Alvin Silang 26 July, 2022 Learn more

Other stories

[{"selector":"#anim-70e9d7a3-0f9e-4dcb-ad76-718bfdb00b07","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9231d079-f217-47e7-9027-d11ec43f4c4c","keyframes":{"transform":["translate3d(259.40593%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aeb103cb-397b-46a2-912a-3c747af683ce","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0e9d465-f011-4d3a-8099-c265eb6d1877","keyframes":{"transform":["translate3d(42.07921%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e661ae0c-1efa-47f0-97eb-402df77ec169","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70294d78-8a20-4db4-b701-8c84345a76a1","keyframes":{"transform":["translate3d(151.50000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00492ad5-de39-4622-b493-675e8d2c5854","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58db1d8f-c64f-4a9b-8f37-52a26e6a4608","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5dc845bd-da64-4dd7-a6d7-c3306d3bc881","keyframes":{"transform":["translate3d(-44.55445%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-175a768a-5d60-483f-a08d-050339208dc2","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08adc475-2513-40ad-9a1a-d4a9f43457ae","keyframes":{"transform":["translate3d(-260.89109%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac871c7c-4f6b-493a-a0eb-81bc48ebaaa3","keyframes":{"opacity":[0,1]},"delay":400,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0c0f70c-77d2-4485-8ad0-2f179621d23a","keyframes":{"transform":["translate3d(-154.5%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3bf32fc-0142-4be0-9903-0abffbca6032","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] How to Increase SEO Traffic in 2022: Proven Effective SEO Tips for Higher Rankings How to Choose the Best SEO Theme for WordPress?